2005-10-12

Let's talk about cup size

It seems like no matter where I get a Tim Horton's coffee from, especially those medium cups, coffee constantly sloshes out the sides of the lid, spilling on my hands, clothes, shoes, and car upholstery.

Do you people not use your own product?

Surely you must notice a problem when your average no-name brand cup, and someone with Starbucks is happily walking down the street, yet the poor bastard that opted for Tim Horton's coffee is cradling the cup with a 5-pack of napkins that are soaked with java.

It's also unfortunate that you have two (at least) different manufacturers supplying you with lids: Lilly (GTA) and Conference Cup (London).

Coffee leaks out of each equally, really, but at least Conference Cup can manage to make a lid with a half-decent tear-off tab. It could also use some improvement however.

Lilly on the other hand seems to think their completely inadequate design for the tear-away top is satisfactory.

Well, Lilly, let me tell you something: when I open 10 coffees, and 4 of the tops tear sideways, diagonally, and basically every way but the way they're supposed to, there's a problem, isn't there?

I'll make a deal with you. Even though I haven't had academic training in this field, I will volunteer my free time, to speak with your product "engineers" (what do you guys get paid for anyway?) and make numerous suggestions that would improve this situation. Better perforation for one thing.

It's too bad that this rant will never get into the hands of the marketing or product development team, but do realize I'm not just a bucket of thumbs, who somehow finds a way to screw up well-engineered products.

These same issues infuriate other people too, and the annoyace becomes far more severe when this phenomenon manages to cause coffee spillage on numerous items surrounding you, including other people.

There are reasons why certain products are well designed: the majority of people using these products experience some degree of satisfaction that can augment the enjoyment of the product itself.

This means people would enjoy your product (coffee) more if the containers you placed your product in were of a better design. And the same happens to some degree, vice-versa.

I might also mention, that while you're adjusting your cup and lid specifications with your suppliers, that you coordinate with your store managers and advise them that their cream dispensers are highly uncalibrated.

These machines are supposed to dispense an equal amount of cream, proportional to the cup size if you don't realize this already.

What does this mean? One cream in a medium coffee, is equivalent to one cream in a large coffee. So those of you who order a small regular (one-cream one-sugar), but a jumbo triple-triple thinking you're getting the equivalent proportions of cream, you are mistaken. Or at least you would be if the machines were dispensing cream consistently across all the stores.

We all know unfortunately that no matter which location you visit, you're met with the adverse situation of having your medium-regular coffee anywhere from damn near black to a full-on double-double.

It's not that difficult to notice defficiencies in your system guys, so please, Mother of Christ, get on it.

3 comments:

Anonymous said...

Solution! Don't buy Tim Horton's coffee!

Alex said...

Very true. If all coffees tasted the same that could be a solution.

Unfortunately they don't, and I happen to enjoy this brand more than most.

Think of it like a particular brand of vehicle that you like for various reasons - its price, styling, and features. If one thing is wrong with it, you wouldn't just go buy another car.

You'd try to live with it since the rest of it meets or exceeds your expectations, right?

Same with coffee.

Anonymous said...

Good to see that I'm not the only person that finds Tim Horton's choice of coffee lid to be absolutely retarded. This is a company that sells coffee to go as its PRIMARY BUSINESS.